Thursday, March 10, 2011

Marketing Channels presentations was a pseudo-success

This morning, my team presented our recommendations for how Warner Music Group could improve its channel strategy in Marketing Channels. I was one of two member of the team tasked with presenting in what was a less than ideal spot.

There were a total of 10 presentations done across 2 classes, and we were the last group to present. By then, most of our ideas had already been covered by the preceding groups, and I think everyone was pretty much ready for the end of the class.

I volunteered to present for my team knowing that it would be a great chance to practice, but after my less than stellar performance on the Preview Weekend panel, I was a bit concerned with how it would go. I took on the first half of the presentation and started practicing for it immediately. All told, I probably spent 3 hours practicing for what ultimately was between 3.5-4 minutes of presenting.

For the most part, the presentation went off without a hitch. I went through everything I wanted to say with a problem. Although I felt myself getting nervous before my team's turn, I didn't experience the sense of dread I've run into before. And once I started talking, I felt myself slip into a comfortable state. I think it was a very respectable "performance," but it wasn't great.

The big issue I have with it is that it was a carefully rehearsed performance. In going that route, I basically lose any sort of advantage that I might derive from my individual personality, which I assure you is quite colorful.

As comforting as it may be to go through a rehearsed presentation, it also feels incredibly limiting. In the future, I want to find a better balance between scripted and improvised and get to the point where I feel comfortable even if I haven't practiced a lot. It seems like a distant goal, but given how much I've improved during my time at Kellogg, I know it's not impossible.

Looking back on my time here, I find it pretty amazing that I've managed to participate in all but one of my group presentations as well as a few bonus presentations for competitions and misc things. And that one I missed out on was because I skipped the group meeting before the presentation to go check out a Seth Godin event....it was totally worth it.

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