Friday, January 21, 2011

Promising start to livetweeting!

The view from in here #TechMKTG

As promised, we livetweeted our Tech Marketing class with Prof. Sawhney earlier tonight. As far as I can tell, the experiment was a success. Although I was initially afraid it would detract from class, it ended up improving my focus once I got the hang of it, because I was so intent on finding key points to tweet about. The other students that were involved felt the same way. Here's a brief summary of tonight.
  • Started with 3 students tweeting and ended with 6
  • Got to meet some new people in class
  • Also had some alums join in with a few tweets
  • Put out 94 tweets in 3 hours
  • Hopefully provided a pretty good overview of what was covered in the class
  • Put one of the key learnings from the class to work: Ethnographic research
  • Fairly certain we are one of the first, if not the first, MBA programs to livetweet a full class. Woohoo!!!
  • Probably going to continue doing this weekly
The stream of tweets is still available here, but given how search.twitter.com works, it won't be up for too long, so read it while it's hot!

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