Thursday, January 13, 2011

From FOMO to FOMO: prioritizing and focusing

I've learned a lot of businessy stuff at Kellogg (unsurprising given it's an MBA, I know), but one of the most valuable things I've learned during my time in Funk-E-town is the importance of prioritizing and focusing. In doing so, I've moved from a fear-of-missing-out (FOMO) mindset to a focused-on-missing-out (FOMO) mindset...pretty clever eh? The new FOMO mindset involves reflecting on what I want to get from my time here, my career, and my life, prioritizing based on that understanding, which is constantly evolving, and then only focusing on the most important things. If something doesn't fit in with my priorities, then I consciously decide to miss out on it.

Before coming to Kellogg, I was all about doing as much stuff as possible and jumping into any opportunity that happened to stumble onto my path, regardless of if it was a good opportunity for me. That meant committing to activities I wasn't passionate about or really even interested in after the initial novelty wore off, and then regretting it. Fortunately, through my experiences here, the ideas I've been exposed to by my awesome professors and my awesome classmates, and pure luck, I've clued in on the new and improved FOMO.

I still haven't mastered it, but I am getting a lot better. For example, earlier this quarter, I almost agreed to do an independent study with a professor. Initially I was excited about it, and I expressed a lot of interest. The project sounded great, I enjoyed working with the professor, and I probably would have devoted a lot of time to it. If the professor had replied sooner to my email, I am certain I would have signed on. But instead, I didn't hear from him for a couple of days. That gave me the time to think about it and ultimately decide it wasn't the right thing for me.

So, why am I gun-ho about the new FOMO? Because I think it will help me become much better at the things I focus on, and ultimately, happier. I've now come to think of it in terms of the marketing mantra that is constantly preached in these halls:

Company
You
Segment
\/
 
=
Reflect
\/ 
Target
\/

=

Prioritize
\/
Position
\/

=

Focus
\/
Awesome Success!!!

Just as companies can't be all things to all customers and still hope to excel with those customers, you can't do all things all the time and still hope to excel at those things. If you do go the route of trying to do everything, you'll probably run into some upstart, niche competitors that are each better than you in an activity because they were more focused. Or, you may just not make as much of an impact in anything because you are spread too thin.

Ultimately, I think that Jeremy hit the nail on the head when he wrote that less is more.

1 comment:

  1. you missed "Insight" Mr. Marketer.

    ReplyDelete