Thursday, October 28, 2010

Differentiating yourself into the shadow

I'm not really sold on the new Nook Color. It seems to me that in trying to differentiate themselves from the Kindle, they've managed to move into the shadow of the iPad and all of the other tablets that are coming to market soon. Maybe they did this intentionally, but why?

Barnes&Noble doesn't exactly have a reputation that resonates with tablet devices, and now they are using hardware and software that is really similar to what everyone else is using. Maybe they plan to compete on price, but even that seems like a tough sell as a dolled up e-reader or a limited tablet device.

Oh, and it gets 8 hours of battery life with WiFi turned OFF. So don't forget to bring the charger along.


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