Monday, February 22, 2010

A follow up on Deloitte's Social Media Presence

Two weeks ago I wrote about Deloitte's innovative and industry-leading social media presence (go ahead...see for yourself).

I just learned that this was no accident; it was part of an orchestrated recruiting campaign that Deloitte recently announced.  I learned about the campaign via this story that their Twitter account, @lifeatdeloitte, linked to today.  The article describes the different components of their campaign, including a Facebook and LinkedIn element.  Here is a brief excerpt from the story:
Deloitte has launched an innovative recruiting campaign aimed at showcasing the organization's culture and people to attract the next wave of high-potential talent.  "It's your future.  How far will you take it?" is the theme of the new campaign.  It integrates several interactive social media channels, including a new recruiting micro-site and Twitter feed that feature profiles of Deloitte employees and offer potential recruits a glimpse of what it is like to pursue a career with Deloitte.
All I can say is "bravo."  Social media is utilized everyday by my b-school classmates (mainly Facebook, though LinkedIn and Foursquare are picking up steam, and there are even a few brave souls on Twitter), and I imagine that it will continue to grow even more ubiquitous.  As a company, if you aren't fully utilizing these tools, which provide free, highly effective marketing opportunities, I think you are putting yourself at a competitive disadvantage going forward.

I wonder how long until the other consulting firms follow Deloitte's lead...

BTW, if you don't have a LinkedIn account, get one. Seriously, do it now.


  1. Ewww, Deloitte only hires frat boys or sorority girls. At least, they're trying to project an image when it comes to hiring. Stay away from that place!

  2. Hey, thanks a lot for sounding off on this! Although I can't comment on your experience, and I definitely don't have any first hand experience of what the company is like internally, I can say that my Deloitte classmates at Kellogg have all been outstanding folks.

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