Monday, February 22, 2010

A few trends and updates

It turns out that the workload in my 2 MORS classes was heavily backloaded, so I haven't had much time to think about blog posts, let alone write one, lately. Instead, I've been trying to keep up with the increasing workload, especially in light of the fact that I'll be out of town this weekend. Bidding for spring classes is wrapping up this week, and I was mildly successful; I'll write more about that in my next post (hopefully).

That wraps up the updates portion of our program, now on to a few trends that have recently been bolstered by my interactions with classmates and some visiting speakers. These trends are:
  1. Energy
  2. Emerging Markets
I just noticed that they both start with the letter E, but I can't think of anything witty to tie that to; darn!

On the energy front, I was surprised by the interest in the energy industry amongst my classmates, particularly given the fact that it is not the "sexiest" industry and that many of them come from non-STEM (science, technology, engineering, math) fields.  The reason that I was blindsided is that I kept thinking of old-world energy (coal, gas, Shell, etc) instead of the emerging, innovative energy solutions that have lots of potential to transform the industry.

I started to notice the interest when I kept hearing from classmates that they were recruiting for consulting in Dallas and Houston because of the area's focus on energy.  This is actually a very smart move based on some great advice that I picked up from an uber-successful tech entrepreneur who said that regardless of the industry you are working in, it is always best to be in the heart of that industry (New York for finance, West Coast for hi-tech, etc).  I don't know if Texas is the focal point for the energy industry, but there is a definitely a large presence there and some cool projects, like the Pecan Street Project.

Regarding emerging markets, that is where all of the fastest growth is at right now.  The President of Sony Electronics, Stan Glasgow came to speak to my MORS-441 class last week.  I was stoked about his visit because back in undergrad Sony was one of my "dream" jobs; I even took Japanese classes for 2 years to improve my chances of landing a job with them.  He was a great speaker, with some interesting insights on the challenge of empowering employees and inspiring creativity within Sony, but his key piece of advice for us was to go work in one of the rapidly developing economies, like China, because that is where he sees the most opportunity for motivated business folks.

I was reading through this BCG report on succeeding in the new global reality when I came across the chart below that echoes Stan's point.  I hope they don't mind me using it...


Anyways, I have to get back to my marketing case on Apple.  Happy trails!

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